Terms of Service

Last updated: 10 July 2026

Please read these Terms of Service carefully before using agai.works. By accessing or using any part of this website or its tools, you agree to be bound by these Terms. If you do not agree, please do not use the service.

1. What agai.works provides

agai.works is an AI-powered marketing tools platform built and operated by Sublime Marketing Design Limited. The platform currently offers:

• Website Critique (free) — an AI-generated, scored analysis of your website across five dimensions, delivered by email with a prioritised action plan
• Pro subscription — a paid monthly plan giving you a monthly allowance of credits, usable across agai.works tools, including focused analysis of individual pages on your website
• Credit top-up packs — additional credits available for purchase by Pro subscribers, on top of their monthly allowance

Further tools are in development and will be added to the platform over time, drawing from the same shared credit balance described in Section 4.

All tools are designed to inform your judgement and support your marketing decisions — not to replace professional marketing advice. Outputs should be reviewed and curated against your own knowledge of your business before being acted upon.

2. Free tier — Website Critique

The Website Critique tool is available free of charge, subject to the following conditions:

• One free critique per email address
• One free critique per website domain
• You must provide accurate information in the submission form
• By submitting, you consent to receiving your critique report and occasional updates from agai.works by email
• You may unsubscribe from marketing emails at any time using the link in any email we send

We reserve the right to refuse, limit, or withdraw access to the free critique at any time, including where we reasonably suspect abuse, automated submissions, or misuse of the service.

3. Accounts

Some parts of agai.works — including Pro subscriptions, credit top-ups, per-page analysis, and your report history — require you to create an account. When you create an account, you agree to:

• Provide accurate information and keep your login details secure
• Notify us promptly if you believe your account has been accessed without your permission
• Take responsibility for activity that occurs under your account

We may suspend or terminate an account where we reasonably believe these Terms have been breached, or where we detect fraudulent, abusive, or unauthorised use.

4. Paid tier — Pro subscription and credits

Pro is a paid monthly subscription. When you subscribe:

• You receive a monthly allowance of credits, usable across agai.works tools, including per-page website analysis
• Monthly credits reset on your billing date each cycle and do not carry over — unused credits from a previous cycle are lost at reset
• You may purchase additional credit top-up packs at any time. Top-up credits never expire and are only used once your monthly allowance for that cycle has been exhausted
• If you cancel your Pro subscription, any remaining top-up credits stay on your account and remain usable — only the monthly allowance is tied to an active subscription
• Subscriptions renew automatically each month unless cancelled before the renewal date
• You can cancel at any time; cancellation takes effect at the end of your current billing cycle, and you retain access until then
• Payment is processed by a third-party payment provider — you will be subject to their terms in addition to ours. We do not store your card details
• Pricing for Pro and credit top-up packs is published on our upgrade page and may be updated from time to time; changes will not affect a billing cycle already in progress

5. Refunds

Because agai.works delivers digital services immediately on purchase, the following applies:

• Monthly Pro subscription fees are non-refundable once a billing cycle has started. You can cancel at any time to stop future renewals, but we do not refund the current cycle
• Credit top-up packs are non-refundable once purchased, since top-up credits do not expire and remain available on your account for future use
• If you believe you've been charged in error, or a technical fault on our side has caused a payment or credit issue, contact us at rich@agai.works and we will look into it individually

This policy is in addition to, and does not affect, any statutory rights you have as a consumer under UK law.

6. Acceptable use

You agree not to use agai.works to:

• Submit false, misleading, or fraudulent information
• Attempt to circumvent usage limits through automated submissions, multiple accounts, or any other means
• Reverse engineer, scrape, or copy any part of the platform or its outputs for commercial use without our written permission
• Use the service in any way that violates applicable law or regulation
• Attempt to disrupt, damage, or gain unauthorised access to our systems

7. Intellectual property

All content on agai.works — including the website design, copy, tools, frameworks, and report templates — is owned by or licensed to Sublime Marketing Design Limited. You may not reproduce, distribute, or create derivative works from any part of this content without our express written permission.

The critique reports generated for your website are produced for your personal or business use. You may share them internally or with advisers, but you may not resell or publish them without our permission.

8. Accuracy and limitations of AI-generated content

The Website Critique and other agai.works tools use artificial intelligence to generate outputs. While these outputs are based on a framework developed from 20 years of marketing consultancy experience, they are not infallible. We make no warranty that:

• Any critique output is accurate, complete, or suitable for your specific circumstances
• Acting on a critique recommendation will produce any particular commercial result
• The service will be available at all times or free from errors

All outputs should be treated as a starting point for your own informed decision-making, not as professional marketing advice.

9. Limitation of liability

To the fullest extent permitted by law, Sublime Marketing Design Limited shall not be liable for any indirect, incidental, special, or consequential loss arising from your use of agai.works, including but not limited to loss of revenue, loss of data, or loss of business opportunity.

Our total liability to you in connection with agai.works shall not exceed the amount you have paid to us in the 12 months preceding the claim. For free-tier users, our liability is limited to £100.

Nothing in these Terms limits our liability for death or personal injury caused by our negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be excluded under English law.

10. Third-party services

agai.works uses third-party services including Anthropic (AI generation), Brevo (email delivery), Supabase (account and data storage), Vercel (hosting), and a third-party payment provider for subscriptions and credit top-ups. Your use of agai.works is also subject to the relevant terms of these providers. We are not responsible for the actions or availability of third-party services.

11. Changes to the service and these Terms

We reserve the right to modify, suspend, or discontinue any part of agai.works at any time. We will give reasonable notice of material changes where possible.

We may update these Terms from time to time. The "last updated" date at the top of this page will reflect the most recent version. Continued use of agai.works after changes are published constitutes acceptance of the updated Terms.

12. Governing law

These Terms are governed by the laws of England and Wales. Any disputes arising from or relating to these Terms or your use of agai.works shall be subject to the exclusive jurisdiction of the courts of England and Wales.

13. Contact

For any questions about these Terms, contact Richard Hillier at rich@agai.works.