Launching Spring 2026 — join the waitlist for early access

Find out what's actually wrong with your marketing

Get a professional-grade website critique, brand voice profile, and marketing strategy — for less than the cost of a coffee a week.

Get Early Access → See How It Works

Scored out of 25 with a colour-coded action plan. Free critique for everyone on the waitlist.

agai.works / website-critique

Website Health Scorecard

example-bakery.co.uk — analysed 24 Feb 2026

First Impressions & Trust 2/5
Commercial Effectiveness 1/5
User Experience & Design 3/5
Content Quality 4/5
SEO & AI Discoverability 2/5
Overall Score 12/25
⚠️ Below average — there are clear commercial opportunities being missed

The Problem

You know your marketing could be better. You just don't know where to start.

Hiring a marketing consultant costs £500–£2,000 for a single review. Asking ChatGPT gives you vague, generic advice. And you don't have time to become a marketing expert — you're busy running your business.

  • ✕Your website isn't converting visitors into enquiries, but you can't see why
  • ✕Your brand sounds different on every platform — LinkedIn says one thing, Instagram says another
  • ✕AI tools like ChatGPT recommend your competitors but not you — and you don't know how to fix it
  • ✕You've tried AI marketing tools but they just generate content — they don't tell you what's actually wrong

The Solution

agai.works diagnoses first, then helps you fix it.

A suite of AI-powered tools built by a marketing consultant with 20 years of experience. Each tool produces a scored, colour-coded report with specific actions — not generic advice.

  • ✓Professional website critique with traffic-light scoring and a prioritised action plan
  • ✓Tone of voice profile with a portable Voice Card that keeps your brand consistent everywhere
  • ✓AI discoverability audit showing exactly how to get recommended by ChatGPT, Google AI, and Perplexity
  • ✓Tools that cross-reference each other — your voice profile plugs into your website audit for consultant-grade analysis

The Suite

Tools that work together, not just side by side

Each tool produces a standardised output that feeds into others. The more you use, the smarter every tool gets about your business.

🔍

Website Critique

Colour-coded website review across 5 dimensions including AI discoverability. Scored out of 25 with prioritised actions.

Free
🎙️

Tone of Voice Generator

Complete brand voice profile with spectrum scores, vocabulary guide, and a portable Voice Card for cross-tool consistency.

Free
📋

Brand Audit

Cross-references your brand guidelines against your live website and social profiles. Flags every inconsistency.

Pro
💼

LinkedIn Audit

Professional assessment of your company page, content strategy, and employee advocacy with specific improvement actions.

Pro
🧭

Marketing Strategy

Pulls together audit findings, brand voice, and persona data to build a practical, prioritised marketing plan.

Pro
📡

More coming monthly

Google Business audit, social media tools, campaign generator, competitor monitoring, and the FRIENDWORKS prospecting system.

Roadmap

The Integration Advantage

Each tool makes every other tool smarter

Run the Tone of Voice Generator once. Every audit and content tool you use afterwards automatically checks against your brand voice — without you doing anything.

Voice Card → Website Critique = Page-level tone analysis
Voice Card → Brand Audit = Verbal + visual consistency
Voice Card → Content Creator = On-brand from first draft

Without the Voice Card: "Your tone feels inconsistent."
With the Voice Card: "Your About page reads 3/10 casual — your profile says 7/10. Here's the rewrite."

How It Works

From confused to clear in four steps

Tell us about your business

Your website URL, who you serve, and what you sell. Three fields, thirty seconds.

AI analyses everything

Our tools visit your website, assess your content, check your SEO, and score every dimension.

Get your scored report

A colour-coded dashboard showing exactly what's working, what's broken, and what to fix first.

Follow the action plan

Prioritised recommendations sorted by effort and impact. Quick wins first, strategy second.

Pricing

Less than a coffee a week

A marketing consultant charges £500+ for a single website review. You get an entire suite of tools for £15 a month.

Free

See what your marketing is missing

£0

3 tool runs per month

  • Website Critique with full scoring
  • Tone of Voice Generator
  • Colour-coded action plan
  • AI discoverability analysis
Join the Waitlist →

Pro

The full marketing toolkit

£15/mo

30 tool runs per month — all tools included

  • Everything in Free
  • All audit tools (Brand, LinkedIn, Social, GBP)
  • Marketing Strategy Generator
  • Cross-tool integration & Voice Card sync
  • New tools added monthly
Join the Waitlist →
R
Built by a marketer, not a developer. I've spent 20 years helping businesses fix their marketing. These tools encode that experience into something any business owner can use in minutes — without the consultancy invoice. Every prompt is engineered from real client work, not AI tutorials.
— Richard, Founder of agai.works

Your website has a score.
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Join the waitlist and we'll have your free critique ready the moment we launch.

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