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Find out what's actually wrong with your marketing — then decide what to do about it
agai.works gives business owners and marketing managers a scored, human-curated roadmap for growing their marketing — built on 20 years of consultancy experience, run by AI, and always decided by you.
Scored out of 25 with a colour-coded action plan. Free, and live right now.
Website Health Scorecard
⚠ Below average — clear commercial opportunities being missed
The Problem
You know your marketing could be better. You just don't know where to start — or who to trust to tell you.
Hiring a marketing consultant costs £500–£2,000 for a single review. Asking ChatGPT gives you vague, generic advice with no accountability. And a growing wave of "AI marketing" tools want to skip you entirely — generating content and decisions without ever putting you in the picture.
Your website isn't converting visitors into enquiries, but you can't see why
Your brand sounds different on every platform — LinkedIn says one thing, Instagram says another
AI tools like ChatGPT recommend your competitors but not you — and you don't know how to fix it
You've tried AI marketing tools, but they either generate generic content or quietly try to run the whole show — neither builds your skills or judgement
The Solution
agai.works diagnoses first, builds you a roadmap second, and leaves the decisions exactly where they belong: with you.
A suite of AI-powered tools, built by a marketing consultant with 20 years of experience, designed to be human-in-the-loop from the ground up. Every tool produces a scored, colour-coded report and a prioritised set of options — never a black box, and never an autopilot.
A human-curated action plan, not an automated one — the tool surfaces what's wrong and what's possible, you decide what's right for your business
Built for the person actually doing the work — business owner, marketing manager, or an office junior growing into the role, with no large team behind them
A roadmap that helps you upskill at pace — each report teaches you what good looks like, not just what to click next
Tools that cross-reference each other, so judgement gets sharper the more of the suite you use — without ever taking the steering wheel from you
agai.works isn't trying to replace the marketing manager or the business owner running their own marketing. It's built to help that person grow into the role faster — augmenting their judgement with a clear, prioritised roadmap, not doing the job for them.
The Suite
One tool live today. A full suite shipping over time.
Every tool in the suite produces a standardised, human-readable output that feeds into the others — and every tool is built to inform your decisions, not replace them.
Website Critique
A colour-coded review across 5 dimensions, including AI discoverability. Scored out of 25, with a human-curated, prioritised action plan you can start on today.
Get your free critique →Tone of Voice Generator
A full brand voice profile with spectrum scores, vocabulary guide, and a portable Voice Card — so you can judge for yourself whether new copy is actually on-brand.
Persona Developer
Defines your ideal buyer's objections, language, and buying behaviour — context you apply with your own knowledge of real customers, not a substitute for it.
Brand Audit Tool
Cross-references your brand guidelines against your live website and social profiles, flagging drift for you to judge and prioritise.
LinkedIn Audit
An assessment of your company page, content strategy, and employee advocacy, with specific options for you to weigh up.
Marketing Strategy
Pulls together audit findings, brand voice, and persona data into a practical roadmap — built for you to curate, not to run unsupervised.
How It Works
From confused to clear — with you making every call
Step 1
Tell us about your business
Your website URL, who you serve, and what you sell. A few fields, thirty seconds.
Step 2
The tool does the diagnosis
It examines your site, your content, and your SEO, and scores every dimension consistently.
Step 3
You get a scored report
A colour-coded breakdown of what's working, what's broken, and a prioritised set of options.
Step 4
You decide what to action
The roadmap is a starting point, not an order. You apply your own judgement and context to what happens next.
Pricing
Less than a coffee a week for the full suite
A marketing consultant charges £500+ for a single website review. The Website Critique is free today; the full suite is shaping up to be a single membership — and founding members lock in 10% off for as long as they stay subscribed.
Free
£0
Website Critique, live now
- Full Website Critique with 5-section scoring
- Colour-coded, prioritised action plan
- SEO & AI discoverability analysis
- A human-readable report you curate yourself
Suite Membership
Early access
One membership, all tools included — pricing confirmed at launch
- Everything in Free
- Tone of Voice Generator, Persona Developer, Brand Audit, and more as they ship
- Cross-tool integration & Voice Card sync
- 10% founding-member discount, locked in
"I've spent 20 years helping businesses fix their marketing — and I've watched a lot of well-meaning marketing managers and business owners get talked into tools that quietly try to do their job for them. agai.works is the opposite of that. It's built to make you better and faster at the job, not to replace your judgement with a machine's. Every report is a starting point for a conversation you have with yourself about your own business — not a verdict."
FAQ
Questions you're probably asking
Will agai.works replace my marketing manager or do my job for me? +
No — and that's deliberate. agai.works is built to be human-in-the-loop. The tools diagnose what's wrong and propose a prioritised roadmap, but every recommendation is meant to be reviewed and judged by a person who actually knows the business. Whether you're a business owner doing your own marketing, a marketing manager rebuilding a function, or an office junior new to the role, the goal is to help you build skill and run marketing effectively faster — not to take the decisions away from you.
How does the free website critique work? +
Enter your website URL and a few details about your business. The tool examines your site across 5 dimensions — first impressions, commercial effectiveness, user experience, content quality, and SEO & AI discoverability — then produces a scored report out of 25 with specific, prioritised actions you decide whether and how to take.
How is this different from just asking ChatGPT? +
General-purpose AI gives generic advice because it has no structured framework and no accountability for the result. agai.works uses prompts engineered from 20 years of marketing consultancy work, scored consistently against the same five dimensions every time — built to inform your decision, not make it for you.
Who is this for? +
Anyone tasked with running marketing without a large team behind them — small and medium business owners, marketing managers, and even an office junior growing into a marketing role for the first time. The tools are designed to build real skill and confidence at pace, not just hand over generic content.
Is the Website Critique tool free, and is it actually live? +
Yes to both. The Website Critique is live now and free to run. The rest of the suite — Tone of Voice Generator, Persona Developer, Brand Audit, and more — is in active development, with early access and a 10% founding-member discount for anyone who joins the waitlist now.
What does the Suite Membership include? +
One membership covers the full suite as it ships — website critique, tone of voice generator, persona developer, brand audit, marketing strategy, and more added over time — rather than paying per tool. Founding members who join the waitlist lock in 10% off for as long as they stay subscribed.
Your website has a score. Do you know what it is is?
Run your free critique now — it's live, it's free, and the decisions stay with you.
Get Your Free Website Critique →